Consumers and clients: Whoever buys from you
Past, present, future, part time & temp.
Civil society, government, supply chain, media, academia, investors...
Consumers have taken control and it’s going to stay that way. Their opinions about us are more valuable or more expensive than ever.
92% will check online reviews before making purchasing decisions.
72% will turn to Facebook or Twitter to get customer service attention.
75% like brands that follow sustainable practices although 70% don’t believe company sustainability claims.
Employees are shaping the brands they work for like never before.
70% of millennials expect their employers to focus on societal or mission-driven problems.
Over half of job applicants today won’t apply for a role at your company unless they align with your purpose, values and position on sustainability.
To win the war on talent, your company will need to be clear on what it stands for and believes in. Then walk the talk like never before.
There’s a group of stakeholders we like to keep as far as possible from the inner workings of our companies. That’s no longer possible.
Welcome to a world where regulators have real-time information on how your customers feel about you. Movements are built overnight by activists. Large scale petitions can be filed online in an instant.
Stakeholders, once known as ‘outsiders’ will make life really easy or really hard.
A broad range of stakeholders have always been important in business, but never has their collective force been as influential or instantaneous as it is today. The more Inspired Companies embrace the power shift and turn it into 21st century advantage.
Here’s what you need to know:
They expect to be listened to.
They expect to participate.
They don’t work in silos.
They work as a crowd.
Ignore them at your own risk.