The idea.

Business with the world onside.

YOU HAVE A MISSION WITH MANY WINNERS.
YOU EXECUTE IT WITH PASSION…

View the MANIFESTO.

The insight.

A POWER SHIFT

MORE PEOPLE THAN EVER INFLUENCE THE SUCCESS OR FAILURE OF BRANDS.

Ordinary people make or break companies faster than ever. So we gave them the biggest title in business.

THE NEW C.E.O

CUSTOMERS

EMPOLYEES

OUTSIDERS

MEET THE NEW C.E.O

The impact.

THE BOTTOM LINE

INSPIRED COMPANIES HAVE THE WORLD ONSIDE, FUELLING THEIR SUCESS.

They can pivot, evolve, expand and innovate faster than their uninspired peers. They are resilient, trusted and memorable. Preferred and referred. Inspired Companies stand up and make their mark as good global citizens – and it shows in their bottom line.

Share of wallet…
2x

Customers will give 47% share of wallet to companies with a meaningful purpose vs 23% for those that don’t.

More loyalty…
2.5x

Customers are 2.5 times more loyal to companies that share their values.

Faster growth…
4x

Purpose-driven organizations grow on average 4 times faster than their competitors and return 4x more to shareholders.

UNCOVER MORE TREASURES AT THE GOLD MINE