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Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value...

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Purpose : Shifting from ‘why’ to ‘how’

Author -

McKinsey & Company

,

Apr

2020

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World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers...

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World value Index - How people perceive a brand’s purpose

Author -

Enso

,

Jun

2016