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There is correlation between purpose and long-term performance, only if a company’s purpose is deeply embedded and not superficial..

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For corporate purpose to matter, you’ve got to measure it

Author -

BCG

,

2018

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According to a Harvard Business review survey, trust is at an all time low and 58% of respondents admitted to trusting strangers more than their own boss...

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Workplace Trust - 58% of people trust strangers more than their own boss

Author -

One Model

,

2020