World value Index - How people perceive a brand’s purpose

To The Gold Mine

Key Points

  1. purchase from [American] consumers.

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  1. Companies today inspire people to use their power to actively support their mission with participation, advocacy, and co-creation.

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  1. Growing audience that values and supports companies with purpose creates opportunity for brands. 

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  1. Brands can harness the power of inspired people by aligning the goals of employees and customers. 

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  1. 81% say business can be a force for positive social and environmental change.

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Author:
Enso
Published:
Jun
,
2016
Focus:
#Growth,
#Resilience,
#Employees,
#Agility,
#Trust,
#Statistics,