Strength of Purpose

1. Companies leading with purpose enjoy stronger reputation, brand affinity, and positive business impact. 

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2. Global customers are 4 to 6 X more likely to trust, buy, champion and protect companies with a strong purpose. 

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3. Purpose gives brands permission to profit.

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     4. Strength of purpose and business results of a company are strongly related.

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      5. Zeno’s Diagnostic tool evaluates strength of an organisation’s purpose across key metrics

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