Purpose is everything
To The Gold Mine
Key Points
- Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction.
- More than 80% of consumers are willing to pay more for a brand that is committed to CSR and environmental goals.
- Customers today base their purchasing decisions on how brands treat their people, the environment, and the communities in which it operates.
- Longevity and authenticity differentiate purpose driven businesses from the others.
Focus:
#Growth,
#Resilience,
#Employees,
#Agility,
#Trust,
#Statistics,
