‘To inspire & develop the builders of tomorrow’ — that’s what Lego does every day. While they sure are an impressive set of words, we can count on Lego for equally impressive action.

Lego regularly taps into the creativity of their crowd by involving them in new product lines through ‘Lego Ideas’. Now they’re making sure they reach even more builders through something called ‘Replay’.

It’s a program that makes it really easy for kids to get their used bricks to other kids. Not only does it move their mission further, but it uses the power of the crowd to keep stuff out of landfills.

That’s inspired.

As an aside, throughout the Pandemic Lego pledged $50M to support children impacted by COVID, donated 500,000 Lego sets to children in need and produced 13,000 face visors a day for frontline workers. And they’re just getting started.

Publication: July 17, 2019