A promise with many winners.

Take the first step towards becoming an Inspired Company
define a reason to exist that matters to the crowd.


Most mission statements suck.
Check these red flags that will turn off the crowd. If you recognise any of them in your mission statement, it’s time to craft a new one.

An Inspired Mission has just one job: to express the big idea behind why a company exists. Here’s how to write one. None of these companies are perfect, but we can learn a lot from them when they’re at their best.


There’s no silver bullet for turning your mission into action. 
There are, however, building blocks for any committed business leader to get started.