We all know trust is in short supply. Whether it’s institutions, politicians or business leaders, the average person really doesn’t have much trust.Read More
High trust companies provide 4x the returns of the market average for comparative ‘low trust’ companies.
*Great Places to Work Institute – What are the benefits of great workplaces, 2015Read More
73% of consumers switch brands if a different brand of similar quality supported a good cause.
*Goodpurpose Study 2012, Edleman
52% of job candidates say they would decline a job offer if they didn’t know or agree with a company’s mission, values or purpose.
*The Workforce Purpose index, 2015 & 2016, ImperativeRead More
When customers can see alignment between brand promise and brand behaviour/culture, they will give that brand twice as much share of wallet.
*The state of the American Consumer, 2014, GallupRead More